New England Neon

Susan Mara Bregman

The golden age of neon in New England lasted more than 30 years, from the dark days of the Great Depression through the go-go years of the 1960s, but its spectacular legacy remains—if you know where to look. With dozens of original color photographs and informative text, New England Neon takes armchair travelers—and nostalgia lovers—up and down the main streets and back roads of the region, from the shores of Lake Champlain to the tip of Cape Cod. Photographed and written by Susan Mara Bregman, the volume celebrates the style and exuberance of these one-of-a-kind creations in Boston and Brattleboro, Kittery and Cranston, New Haven and Weirs Beach.


A Bit About the Author


I'm Susan Mara Bregman, a Boston-based photographer, and I'm a sign geek. 
It started in Las Vegas with a visit to the Neon Museum. These were the early days when the spot was still just a fenced-in parking lot chock-full of deteriorating neon signs.

But that visit changed my life.
Returning home, I began photographing neon signs in the Boston metropolitan area. Now I am on a mission to document the New England neon landscape before it disappears. 
My portfolio and blog are online at and I post on Instagram and Facebook as @RedNickelNeon.



At times Susan Mara Bregman felt as if she was tracking an endangered species. As she drove through New England taking pictures of neon signs, she found some had disappeared just after she learned about them.



Susan Bregman’s book, New England Neon, features signs from all over the region.  “In some ways finding the signs was the easy part,” she said. “Getting their stories was a little harder sometimes…I had to be a neon detective.”


BNN News

Neon signs represent an era of mom-and-pop stores. They represent an era when you could go into a diner and the waitress would know your name. They’re like time-travel machines.


On Mic | jordan Rich

"Twin Donuts is one of my favorite signs. It’s lower case. It’s cursive. It’s pink.  Sometimes the letters go out – last time I went by the 'nuts' was missing – but I was lucky enough to find it in all its glory a few times."


Mondo Neon Podcast

"That’s the really wonderful thing about sharing these stories. This is the American dream for a lot of people. Owning their own business, handing it down to their children.  And the signs represent that ."


New England Neon

The Fine Print

Author: Susan Mara Bregman
Publisher: Arcadia Publishing

ISBN: 9781467129237
Date: 09/03/2018
Images: 153 Color
Pages: 128
Dimensions: 7.5 (w) x 9.25 (h)

Price: USD 24.99


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